Spy Facebook ads can help you model and mimic those campaigns that are already running successfully on Facebook, so you can have excellent results in your Facebook Ads campaigns as well.
Many marketers and/or people who make ads with Facebook use Facebook’s own Ad Library, but this tool has many limitations and is not as intuitive, it does not have good filters to find those campaigns that are working for other marketers.
At the time I wrote this blog the platform was totally free, however, in 2021 it is already paid. I recommend this new tool to spy on Facebook ads for free.
Platforms to Spy your competitors on Facebook Ads
There are many platforms to spy on your competitors’ ads, most of them are Pay Monthly and are somewhat expensive, these tools show you more accurate data of interaction and reach of Facebook Ads, Google Ads, and Youtube Ads.
These tools, being monthly paid, can help you a lot when studying what is working for your competition, so you can model those ads and have a higher success rate before launching your campaigns.
But now we won’t focus on the paid tools, because there is a very good platform to spy and study your competitor’s Facebook Ads.
Facebook Ads Free Spy tool
Among the tools for spying on Facebook ads, Free stands out by far the platform Visto.li, which was recently launched this year 2020 that offers all the tools for spying on ads completely free.
To access this platform you just have to register with a personal email and you can start spying on the ads that are running on Facebook Ads.
How to Spy on Facebook Ads Free
When you enter the Visto.li Dashboard you can apply the filters according to your niche or competition, you just have to enter a keyword, for example, if we want to analyze the ads that work best in the “Fitness” Niche we enter the same word.
Then in the “Demography” button, we will choose the region where the ads are running, for this example “United States“
In the button “More Filters” we will select the language “English“.
And so, we can already see the ads that are active on Facebook Ads with the keyword “Fitness“.
If we want to filter the ads that got more reactions from people, we simply have to apply one more filter that has Visto.li
In the section “Sort by” we can choose the following options:
This filter shows you the last ads you saw within Vista.li
Displays the ads you first saw within Vista.li
Displays all recently created ads
Displays all ads that were first created
Shows all the ads that have more reactions
If you apply this filter it shows you all those ads that have obtained more comments
It shows you all the ads that have been shared most within Facebook.
Personally, the most important ones are the last three filters:
- Most reacted
- Most Commented
- Most Shared
Which are the main indicators that denote that an ad is working and possibly the ones that are converting more into sales.
When you choose or find the ad you want to imitate or model for your own campaign, you only have to click on the ad, then Visto.li will show you more important data to take into account.
The data that Visto.li shows you are:
- Between which dates were the ad active
- Landing page of the offer
- Post or publication of the Advertisement
- Facebook page, or the Fan page where the ad is located
With this information, you have everything you need to analyze what is working for your competition, or more specifically in the ad, you are spying on as such.
It is already your job to copy or imitate elements of that ad and adapt it to your offer, to try to generate the reach, comments, likes or reactions, or the objective you want to achieve success.
Here is the link to go to Visto.li official site, click here